by Shiv Kumar | Nov 26, 2024 | Marketing Strategy
You’re in a packed supermarket aisle, faced with an overwhelming number of brands selling the same product—tea, toothpaste, or even mobile phones. All the options blur together until one brand catches your eye. Maybe it’s the sleek design, a tagline that speaks...
by Shiv Kumar | Nov 19, 2024 | Marketing Strategy
Imagine this: You’ve poured months of effort into developing a product or service that you’re convinced will disrupt the market. Your team has worked tirelessly on design, branding, and launch campaigns. But when you finally go live, the response is lukewarm. People...
